Video has the power to unlock a kingdom of untold success. To supercharge your video marketing, you need to do the right things. These video marketing strategies will show you how to show your audience amazing videos without spending too much time, money or effort. Work smart and use these proven tactics to amplify your video marketing and get results.
To produce a video that sells, you need more than good visuals. You need a strategy. This article by FOR® will show you how to create a video ad that will boost your conversions and return on ad spend without sacrificing creativity. To get ahead of your video marketing campaigns, we’ve shared the secrets of not one but ten high-converting video strategies you must use to speed up your conversion rates faster than lightning.
Short Videos
Short videos that are 30 seconds or less significantly impact audience engagement and conversions. Breaking up long content into an explainer video will hold your audience’s attention longer and convert 89% better. Online users have a short attention span, and shorter videos like explainer videos cater to that by giving quick and easy-to-digest information.
When you create a video marketing strategy of shorter videos you can use the power of concise storytelling to grab your audience’s attention and keep them till the end. Whether it’s a product demo, a quick tip or a teaser, the shorter format allows you to communicate your message and leave a lasting impact on your audience.
Five Stars Matter
Make sure customers and employees are rating your videos 5 stars! Why? Stars matter. A 5-star video has a 3.76% conversion rate, 276% more than a 1-star video. Stars = conversions! Ratings and reviews have a big impact on consumer decision-making.
Using positive ratings from customers and employees is key to increasing conversions, so it’s a video marketing strategy that works. This video strategy tells the world your video content is better than the rest and guides them to the conversion. By asking users to rate your brand videos positively you can build trust, increase conversions and amplify your video marketing efforts.
Educational Videos
Use the power of educational videos to supercharge your content marketing! Many social media users watch educational videos to learn something new. It’s time to grab their attention and drive conversions through the art of storytelling.
From screen recordings to voiceover capabilities and interactive elements, your videos will be an educational experience. Quench your audience’s thirst for knowledge by delivering tutorials, how-to videos and expert insights that solve their pain points. You can engage, educate and inspire like never before.
Use Social Proof in Your Video Ads
An often overlooked part of social media advertising is social proof. With so many competitors advertising in the same space, you need to go above and beyond to convince your audience you’re a brand they can trust.
Building the trust is key. Without it, they won’t believe what you’re telling them, especially when it’s a prospecting or top-of-the-funnel campaign where you’re trying to reach people who have never seen your brand before. That’s why we add social proof to almost all the video creatives we produce for our clients.
Use Testimonials
Testimonials take the words out of your customer’s mouth and share them with the world. They work so well because they’re real and often show the main benefit the customer got and address any objections they had.
Customer testimonials are highly influential social proof that can significantly impact purchasing decisions. By leveraging video testimonials, you can showcase satisfied customers sharing their positive experiences with your products or services. Incorporating customer testimonial videos strategically into your marketing campaigns, website, and social media platforms, you can build credibility, instill trust in your target audience, and ultimately drive higher conversion rates.
Use User-Generated Content
Take those testimonials to the next level by working with influencers and content creators to show your product in action. This works especially well for middle-of-funnel campaigns and converts people who are on the fence.
With each UGC video, you’re not just selling a product or service but building an emotional connection that resonates deeply with your target audience. It’s the power of storytelling, as your customers become the heroes who captivate the viewers and drive them to action. A great way to do this is to ask your customers to share pictures of them using your products.
Choose a Video Creation Tool
Many people are intimidated by the idea of creating video for their social media ads. They think it’s too expensive and they don’t have the skillset. The good news is with the video creation tools available today you don’t need to have any experience to make a video that converts.
To get the best results for a text-on-screen video you should follow a very specific scripting formula as outlined in this article on scripting videos for social media. You can create a text-on-screen video with any of the tools like Vimeo, Storyblocks, Promo, and Wave without having to have any video experience.
Partner with Influencers
It’s time to team up with the trendsetters, tastemakers and social media stars who have the power to capture your audience’s attention. Imagine what happens when you combine your brand’s vision with its magnetism. Together you’ll create videos that spark curiosity, inspire action and drive conversions like never before.
The magic of influencer collaborations is all about social proof. As influencers rave about your brand through their videos, their followers take notice. They see influencer’s genuine love and trust for your products or services and suddenly your brand is irresistible. With the right tools to track and measure results, you’ll see the influencer effect on your conversion rates.
Conclusion
Videos outperform other mediums when it comes to conversion rates. Visual storytelling is powerful and can evoke emotions, build trust, and engage on a deeper level than written content. Each video marketing strategy is simple and easy to overlook because people think the video creation process is complicated or that you need to go all out and produce a “professional” video to get traction.
This strategy uses video to engage, educate, entertain and inspire through digital marketing to get brand awareness, conversions and customer loyalty. By following the guidelines above, you can start creating your video creatives and start seeing noticeable results. If you want to Boost your online presence by creating high-converting video ads for your brand, you can contact Toni Hukkanen, the head of FOR®’s Digital Marketing Agency.
Source: timesanalysis.com
