Video content is ruling the world of social media. With the introduction of Reels feature on Instagram, people are spending a lot of their time scrolling hundreds of reels on a daily basis. As there are millions of Reels that are getting posted regularly, the competition is huge as a content creator so if you want to stand out, you will need a proper strategic planning. Here are the 10 hacks to boost reach and engagement through Instagram Reels:
1. Creativity
Creativity plays a very crucial role when it comes to Instagram. If you want to grow on Instagram, the first and the foremost thing that you really need to do is to be creative enough with your content. Creativity is the X factor that directly helps to attract a lot of audience. Try to create creative videos that are completely different from the other creators. This will help you to generate a lot of potential followers and will eventually boost the reach and user engagement of you Instagram account.
2. Story Telling
Story telling is one of the best content ideas for your Instagram account. It plays a key role in the social media marketing. You can share short realistic stories with your audience via Instagram Reels. If you are an entrepreneur, you can easily share your success stories with the public in the form of Instagram reels. Discuss your struggle stories and how you overcame them. This will provide motivation to your target audience. Try to make your stories sound interesting enough so that you can always keep your audience engaged.
3. Using hashtags
When it comes to boosting your Instagram reels, hashtags play an impactful role in it. They are must needed elements if you want to grow on Instagram. These hashtags will help your content to get discovered by newer audience group, thereby widening the market. With the implementation of hashtags in Instagram reels, your videos will get searchable within the limits of Instagram algorithm. There are many applications and websites that will help you to find the appropriate hashtags for your Reels. Hashtag managing apps like Plann’s hashtag manager will help you to get your suitable hashtag that is perfect for your videos and will help you to get your videos reached to your target audience.
4. Sharing reels on Story
Re-sharing reels on Instagram Stories is a great way to improve the visibility of your content and increase IG live viewers. One truly amazing fact about Instagram story is that it lasts for a duration of 24 hours so if your audiences have missed to watch your videos they will get notified about that via your stories which will help you to increase further user engagement of your Reels. You can also make your content more interactive and presentable to your target audience by using different stickers, emojis and additional texts which will help you to entertain your audience more.
5. Cover photo
As we all know that our first impression is our last impression, the cover photo of your Instagram Reels play a major part in its growth. The first thing that your viewers get to see when they view your profile on Instagram is the cover photo of your Reels. Try to make creative and eye-catching cover photos for your Reels so that you get more user-engagement. The cover photos should be realistic and it should convey the contents of the Reel. The image quality of the cover photo also plays a great role in attracting more viewers.
6. Vertical video format
One of the most crucial factors that really affect the engagement of your Instagram Reels is the video format. Try to post Vertical videos because most of the Instagram users operate the app from their mobile phones and this vertical format fills their full mobile screen which makes it a really fine viewing experience. According to Instagram Algorithm, vertical videos enjoy more priority than landscape or horizontal videos. These videos get featured more on the feeds of the Instagram users, thereby increasing the account reach and overall user-engagement of your Instagram Reels.
7. Detailed caption
When it comes to Instagram Reels, Captions play an integral part in it. Although people primarily focus more on the visual media but the textual matter should not be left behind. Captions can be used to provide relevant information to the viewers about the video that you want them to know. The captions should be of optimal size and not very lengthy as its human nature of not reading a lengthy paragraph seriously. It should be precise, consists of relevant keywords and it should also include the suitable hashtags.
8. Consistency
Consistency is the key factor of success. If you want to grow, you need to be consistent enough with your content. If you are trying to build up a pool of highly engaged audience then consistency should be the fundamental priority. Try to post your Instagram Reels on a regular basis as it will form a proper schedule for your viewers which will help you to boost your videos and increase its overall user-engagement. You can also schedule your posts very easily with the help of third party applications like Plann’s Instagram Analytics. It is a very powerful app that lets you publish your Instagram Reels on auto-pilot mode.
9. Trending audio
Audio of your Instagram Reels really affect its reach and engagement. Try to use trending audios in your videos because it increases the chances of your video getting featured on the feed of your target audience. Instagram algorithm works on the principle that videos having trending audio will get more priority than the videos not having those audios.
10. Reels templates
There are many pre-made Reel layouts that make it very easy for you as a creator to create creative contents that will boost up your overall user-engagement. These templates are very simple and easy to create. Select a Reel and click on the “Use Template” button, then add on the required clips for your Reel and your full Reel video will be automatically created for you. Templates are very useful tools as the video and audio synchronization is just perfectly matched.
Source: Streetinsider.co.uk
